Marketing
 
Students must complete the curriculum described below:
Recommended Course Sequence
First Semester
MKT140Principles of Selling 3.0
MKT154Visual Merchandising ****3.0
MKT163Merchandising ****3.0
MKT185Marketing Internship I ****2.0
MKT191Seminar I: Career Options ****1.0
A.A.S. Communications Requirement (ENG 105, 110) 3.0
  Credits 15.0
Second Semester
MGT170Human Resource Management 3.0
BUS130Introduction to Entrepreneurship 3.0
MKT150Principles of Advertising 3.0
BCA184Comprehensive Web Page Design Software OR
Marketing/Business Elective *3.0
General Electives **6.0
  Credits 18.0
Third Semester
MKT110Principles of Marketing 3.0
MKT184Customer Service ****3.0
BUS154E-business 3.0
MKT189Marketing Internship II ****2.0
MKT193Seminar II: Applications in Management ****1.0
MKT165Retail Management ****3.0
A.A.S. Mathematics Requirement    (MAT 102 or higher) ***3.0
  Credits 18.0
Fourth Semester
Marketing/Business Elective *3.0
MKT190International Marketing 3.0
BUS121Business Communications 3.0
MGT195Workplace Empowerment 3.0
Social Science/Humanities Elective 3.0
  Credits 15.0

  66.0  Total Semester Hours Required

****Courses offered on a two-year rotation.


***Business and Financial Math recommended.


**Computer science course recommended.


*Marketing/Business Electives must be selected from
the following:

ACC 111 Introduction to Accounting 3
ACC 121 Principles of Accounting I 3
ACC 122 Principles of Accounting II 3
APP 150 Clothing Selection 3
APP 210 Apparel Textiles 3
BUS 102 Introduction to Business 3
MGT 101 Principles of Management 3
MKT 198 Sports Marketing 3

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